West Coast Surf & Street opens in Kumeu

Paul Cooper (aka “Coops”) and wife Jessie have opened West Coast Surf & Street at Shop 1/42 Main Road in Kumeu.

By day, Jessie is a bank manager, and Coops - once knee-deep in a high-stress job decided it was time to ride the waves of family life, cherishing precious moments with their three children as they grow up.

“We're all about family - our kids play soccer, and they've taken up surfing like pros in the past two years,” says Jessie.

With a family store legacy of 45 years, Jessie knew the power of a great family venture, and when Coops pitched the idea of a surf store she said: "Brilliant! Let's do it”.

“We are on a mission to create a rad store that embraces local community vibes with the help of experienced surf manager, Cath, from Muriwai, on board.”

West Coast Surf & Street stocks most major surf brands.

If the shop doesn’t have what the customer wants, Jessies suggests asking them and they’re happy to see if they can get it in.

Volcom, Hurley, Huffer, Salty Crew, Mad Huey’s, Rusty, Havaianas, Vans, Billabong, Quicksilver to name a few, and shortly - their own brand .

“We offer retail clothing, your surfing accessory needs as well as custom boards and board repairs through local Go Hard Surfboard Designs,” says Jessie.

“Shout out if there’s anything you want to see.”

Jessie says West Coast Surf & Street has been very privileged with the local support and in particular its fit out by design and build experts Rollercoaster Design of Kumeu.

“We will try to use local when we can as we believe in supporting locals and boy, there is talent,” Jessie exclaims.

“Our billboard on the side of our building was a community competition to source a local picture that embraces Muriwai, and Nick Ferner won the spot with his epic shot.

“We will run a competition shortly on who can take the best shot with Nick’s epic billboard outside - tag us on Instagram and #westcoastsurfcurl (there will be prizes).”

West Coast Surf & Street is more than just a store, says Jessie.

“it's our passion and we can’t wait to meet you all.”

West Coast Surf & Street opens Monday to Saturday 9am-5pm, and Sundays 10am-4pm (with extended hours in summer), phone 09 412 2992.